The Longform

The Paid Social Network Nobody Wanted

In the early 2010s there were two mighty giants in the social media landscape: Facebook and Twitter. One behemoth was scrapping its way in an attempt to be a third. This company was backed by lots of money, a thoughtful design, and a single focus to topple the others. It wanted to be king. But this is not about Google with their Plus endeavor or even the weirdly-limited Path wherein you were only allowed 50 friends. This is the story of a scrappy startup that set its sights on Twitter. A company that felt that enough people were willing to…