Twit Show

In the words of Ian Malcolm: Well, there it is. The long-running saga of if shitposter extraordinaire Elon Musk would own Twitter is now over. It comes as no surprise that a man who impulsively signed a purchase agreement could not get out of it, no matter how much he tried. As of last Friday, the company is his. The immediate changes were swift with him cleaning out the executive suite. Again, no surprise. In leaked chats, he showed no affinity toward Parag Agrawal, the now-former CEO. The homepage was redirected to the service’s Explore section, which surfaces everything…

The Longform

The Paid Social Network Nobody Wanted

In the early 2010s there were two mighty giants in the social media landscape: Facebook and Twitter. One behemoth was scrapping its way in an attempt to be a third. This company was backed by lots of money, a thoughtful design, and a single focus to topple the others. It wanted to be king. But this is not about Google with their Plus endeavor or even the weirdly-limited Path wherein you were only allowed 50 friends. This is the story of a scrappy startup that set its sights on Twitter. A company that felt that enough people were willing to…