What does a cool $2.3 billion get you? A well-established TV manufacturer if you’re Walmart. Just announced this morning, Walmart is acquiring Vizio in a deal to expand its ad business. Tom Warren at The Verge has more. “The acquisition of Vizio and its SmartCast Operating System (OS) would enable Walmart to connect with and serve its customers in new ways including innovative television and in-home entertainment and media experiences,” says Walmart in a press release. “It would also create new opportunities to help advertisers connect with customers, empowering brands with differentiated and compelling opportunities to engage at scale and…
- Post date February 20, 2024
- Tags tech, TV
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