Apple Adopts RCS

Color me more than surprised about this out-of-nowhere announcement from Apple. Let’s cut to the chase: late next year Apple will replace SMS with RCS on iPhone later next year. I have thoughts. Firstly, this is not replacing iMessage. There will still be green bubbles. iMessage will still be the default when messaging another person with an Apple ID. However, the fallback messaging with Android phones will now be via RCS. Back in August I declared “I would never bet Apple adopts RCS. They won’t. The only way is if SMS becomes deprecated and no longer supported by carriers in a few…

Eroding the iMessage Moat

RCS has long been the battle cry for Google and Android in the “messaging wars”. The better way to text has had an uphill battle, but Google has stuck with it and continues to push to make it a standard. Unsatisfied with carriers’ dragging its feet, Google made RCS the default way to message on Android and now has turned on end-to-end encryption by default. That is a big deal. Abner Li at 9to5Google has more on why. Google is making this big move to “ensure more people benefit from this added security.” E2E encryption for 1:1 conversations fully launched…

RCS Shame and Blame

Google launched a new campaign two weeks ago that looks to do two things: The first is to tout how far RCS has come since Google began pushing it a few years ago. The second is to shame Apple into supporting it on iOS. Google will fail. That isn’t simply my opinion. While it is true I am an iOS user and I do prefer Apple’s products above Google’s, I also have seen this before. Let us hop in the Delorean and go back to 2004 when Real Networks (remember them!?!) waged a similar campaign against Apple, but that time…

Google’s RCS Spam Failure

Google, whose failure to get people to use its various chat apps is well known, has been pushing an SMS alternative for years. RCS was to bring parity to Apple’s iMessage system for non-iPhone users. Google worked tirelessly to get carriers on board with RCS because it’s supposed to be better. And yes it’s better: for spammers. Jon Porter over at The Verge goes over how Android users in India are being flooded with RCS spam that is coming from legit companies. It’s unclear how widespread the issue currently is, but Indian-based Ishan Agarwal — whose recent tweets have drawn…

Google Blaming Apple For Their Own Mistakes

If there was a big eye-roll moment, it’s Google’s Android team bellyaching about iMessage. Apple’s advantage is obvious because it’s a form of lock-in for their ecosystem. When the iPhone debuted, it supported SMS and nothing more. Then with iOS 5 in 2011, Apple rolled out iMessage. It was a simple and secure messaging platform that was an alternative to SMS. It famously only works between Apple devices. What really set it apart though was it became the default messaging protocol when you first messaged someone. Google has been fighting this fight for a long time. However, due to Android’s…