TimeMachinerGoogle launched a new campaign two weeks ago that looks to do two things: The first is to tout how far RCS has come since Google began pushing it a few years ago. The second is to shame Apple into supporting it on iOS. Google will fail. That isn’t simply my opinion. While it is…
Google, whose failure to get people to use its various chat apps is well known, has been pushing an SMS alternative for years. RCS was to bring parity to Apple’s iMessage system for non-iPhone users. Google worked tirelessly to get carriers on board with RCS because it’s supposed to be better. And yes it’s better:…
If there was a big eye-roll moment, it’s Google’s Android team bellyaching about iMessage. Apple’s advantage is obvious because it’s a form of lock-in for their ecosystem. When the iPhone debuted, it supported SMS and nothing more. Then with iOS 5 in 2011, Apple rolled out iMessage. It was a simple and secure messaging platform…