If there was a big eye-roll moment, it’s Google’s Android team bellyaching about iMessage. Apple’s advantage is obvious because it’s a form of lock-in for their ecosystem. When the iPhone debuted, it supported SMS and nothing more. Then with iOS 5 in 2011, Apple rolled out iMessage. It was a simple and secure messaging platform that was an alternative to SMS. It famously only works between Apple devices. What really set it apart though was it became the default messaging protocol when you first messaged someone. Google has been fighting this fight for a long time. However, due to Android’s…
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