It was only a matter of time before antitrust investigations landed on a negative ruling for Facebook Meta. The independent CMA panel reviewing the merger has concluded that Facebook would be able to increase its already significant market power in relation to other social media platforms by: – denying or limiting other platforms’ access to Giphy GIFs, driving more traffic to Facebook-owned sites – Facebook, WhatsApp and Instagram – which already account for 73% of user time spent on social media in the UK. – changing the terms of access by, for example, requiring TikTok, Twitter and Snapchat to provide…
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